What is Hypnosis?

Hypnosis is a quick way to achieve a relaxed and focused state of consciousness which is similar to that experienced during meditation. Deep relaxation is healthy for the mind. However this altered state of awareness can also be used in several other ways to improve your quality of life. These are through:

Improving Visualisation

While relaxing you are better able to visualise your goals. Success in career, relationships and sport are greatly enhanced when you are clear about what you want. Hypnosis is a very effective way to become more in touch and focused on your goals and to strengthen how you use positive imagery to gain confidence and control. Hypnosis helps you focus on creating the life you desire.


Increasing Suggestibility

The relaxed state of consciousness experienced during hypnotherapy is often associated with an increased level of suggestibility. Clinical hypnotherapists can use suggestion to provoke increased feelings of empowerment and control in situations which usually cause anxiety and to help you change habitual behaviours you may have been unable to change on your own. These behaviours could include smoking, eating junk food, blushing, lethargy and nail biting.

Positive suggestion can also be used to overcome many common fears such as flying, public speaking, exams, injections, spiders and even socialising. Sporting performance can also be improved using suggestion, especially with games that require concentration and focus such as golf.

Identifying Limiting Beliefs

Positive approaches such as visualisation and suggestion are very helpful for self-improvement. However the most fundamental changes in life occur when you identify and modify a limiting thought or belief. If you look deeply and clearly at the root of a personal problem, you will nearly always find a limiting belief. For example, people will often put up with second best in career or relationships because at a deep subconscious level, they believe that’s all they deserve. Talking about personal issues can be helpful but does not always lead to a solution. Deeper insights can be gained using altered states of consciousness achieved during hypnotherapy. While deeply relaxed and focusing on a particular issue, a client may more easily find a lateral solution or a new insight to an old and persistent problem. Hypnosis can provide a quick and cost effective way to resolve issues and get on with living a full, abundant and harmonious life.

Can Hypnotherapy Help Me?

Sometimes life can be very challenging but there is nothing that says you have to manage it all on your own. If your life is affected by any of the following issues, then hypnosis can help you:

  • Anxiety and panic attacks
  • Relationship issues
  • Cigarette, alcohol and drug addiction
  • Gambling addiction
  • Fear of flying, spiders, needles, heights, public speaking
  • Low self confidence
  • Sexual problems
  • Sleeping disorders
  • Weight loss
  • Adolescent problems
Still unsure about hypnosis?

Over the past few decades, thousands of medical and psychological research articles have proven the effectiveness of hypnosis in dealing with a wide variety of issues. Hypnosis is well respected by medical doctors, psychiatrists, dentists, psychotherapists and psychologists. Many of these professions use forms of hypnosis in their treatments. Surgeons have even used hypnosis as the sole form of anesthesia during deep abdominal surgery such as cesarean sections. Most people can significantly improve their lives with hypnosis. How many successful athletes do you know who don’t have a coach? A good hypnotherapist is a life coach who helps keep you on track, overcome obstacles and improve on your strengths using positive imagery and positive suggestions.

Have a look at some of the resources and research available about hypnosis here

Dr Bruce Alexander

Dr Bruce Alexander has devoted his life to the improvement of physical and psychological health. After completing his PHD in Medical Research, he then worked as a medical research scientist, where he and coworkers were able to identify a crucial gene in the development of leukaemia.

As an undergraduate student Bruce had a very positive experience with hypnotherapy. Hypnosis had  helped to him successfully manage stress of family and self expectations and high pressure exams. Seeking a career change where he could help people more directly, Bruce began training in  clinical hypnosis. In 1999 Bruce completed training in clinical hypnosis and psychotherapy at The Australian Academy of Hypnotic Science. Since that time he established Melbourne Clinical Hypnotherapy at Kew Holistic Health and has helped thousands of private clients resolve a variety of physical and psychological health issues.

Bruce also has also tutored Medical Students at Monash University and has lectured at The Australian Academy of Hypnotic Science.


Radio Interview
Dave Hughes

Dr Bruce Alexander chats with Hughesy, Kate and Dave on Nova Radio.


Bachelor of Science, University of Melbourne
Doctor of Philosophy (Medical Research), Faculty of Medicine, University of Melbourne
Diploma of Psychotherapy, Australian Academy of Hypnotic Science
Diploma of Health (Hypnosis), Australian Academy of Hypnotic Science
Certificate in Workplace Training (Category 1)
Certificate IV in Assessment and Workplace Training

Professional Memberships

Bruce Alexander is a Full Professional Member of the Australia Society of Clinical Hypnotherapists (ASCH), one of the largest associations in Australia for health and mental health professionals who use clinical hypnosis. The ASCH is a member of the Hypnotherapy Council of Australia (HCA), Australia’s peak body for the profession of hypnotherapy. Bruce works in accordance with the training, ethics and code of conduct requirements of both the ASCH and HCA.

Previous Employment

The Ludwig Institute of Cancer Research, Australia
The University of Melbourne, Australia
The Institute of Molecular Pathology, Vienna
The Walter and Eliza Hall Institute, Australia
Monash University, Australia
The Australian Academy of Hypnotic Science

Research Publications

Phenotypic effect correlating with loss of a novel tumor suppressor gene: towards cloning by complementation.
Cook WD, Alexander BJ. Leukemia.
1998 Dec;12(12):1937-43.

Establishment of multipotential and antigen presenting cell lines derived from myeloid leukemias in GM-CSF transgenic mice.
Rasko JE, Metcalf D, Alexander B, Strasser A, Begley CG. Leukemia.
1997 May;11(5):732-42.

Gene deletion explains both in vivo and in vitro generated chromosome 2 aberrations associated with murine myeloid leukemia.
Alexander BJ, Rasko JE, Morahan G, Cook WD. Leukemia.
1995 Dec;9(12):2009-15.

Tumor-associated karyotypic lesions coselected with in vitro macrophage differentiation.
Alexander B, Berger R, Day LM, Hogarth PM, Feneziani A, Cook WD. Genes Chromosomes Cancer.
1992 Nov;5(4):286-98.